I was the busy professional.
At 27 I was a financial analyst working 70-hour weeks, 40 pounds heavier than my college sprint days, with a back that hurt every morning.
I tried the extreme programs. I quit all of them by week three. What finally worked was boring and brilliant: three focused strength sessions a week, protein at every meal, and a coach who expected me to show up.
In 2015 I got certified so I could give other people what that coach gave me. I opened the Reid Strength studio in 2018 and have coached more than 500 clients since, most of them parents, executives, nurses and founders with no time to waste.
My job is simple: make strength fit your life.
